Released on: October 4, 2007, 3:12 am

Press Release Author: IMR International

Industry: Healthcare

Press Release Summary: EPG Patient Direct is a new European public website providing
healthcare advice and disease information in a choice of languages. Concise,
informative and easy to understand, it's 'Quick Guides' focus on the causes,
symptoms, lifestyle advice and treatment options associated with a broad range of
medical conditions. Other content includes health news, support groups and personal
health tests

Press Release Body: London, England, 04th October, 2007

Guide to Multiple Sclerosis launches on new European health website

IMR International Limited, developers of e-communication and clinical information
solutions, today announced the launch of a comprehensive guide to Multiple Sclerosis
(MS) within its new public health portal; www.epgpatientdirect.org.

Supported by Merck Serono, the 'MS Quick Guide' will join other interactive guides
to form part of the EPG Patient Direct interactive knowledge 'library'; a range of
online guides designed specifically for use by the general public. Contained within
the resource is an overview of MS; it's causes and symptoms, diagnosis, treatment
options and links to other useful sources of information and support.
"The Quick Guide is intended to break down medical language barriers and raise
patient awareness" said Michelle Kelly, Partnership Director for EPG Patient Direct
"In doing so the resource will empower the patient, aid better communication with
health professionals and facilitate understanding of treatment options and possible
outcomes."

"Whilst we recognise that today's patients are more informed than ever before, they
are still faced with an overwhelming challenge in sourcing health-related
information that is comprehensive, trustworthy and easy to understand" said Chris
Cooper, Managing Director of IMR International Ltd. "By working with the support of
partners in healthcare such as Merck Serono, we aim to cut through the masses of
sometimes irrelevant information available on the internet and connect patients and
their carers with information and advice that is viewed as authoritative, balanced."


Sanctioned by the European Medical Association and produced by IMR International Ltd
(www.imrmedia.net), EPG Patient Direct is dedicated to providing the general public
in Europe with a credible source of independent health-related information. Further
information about EPG Patient Direct, its content and partners, can be found at
www.epgpatientdirect.org

About IMR International Limited.
East Sussex, UK based IMR International Ltd is a private limited Company
specialising in the delivery of e-communication and clinical information solutions.
The Company's activities fall within three key areas of competency: Electronic
Publishing, e-Marketing/Communications Solutions and Campaign Design. It also
provides database analysis, market research (Healthcare) and market intelligence
services.


Web Site: http://www.epgpatientdirect.org

Contact Details:
Charlotte Batten
IMR International Public Relations
PHONE: (+44) 01892 667512
E-MAIL: press@imrmedia.net
WEB: www.imrmedia.net